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Wednesday 21 March 2012

Should I Dofollow? or Nofollow? (SEO)

Ever heard of these two terms? What are they exactly and should you "DoFollow" or "NoFollow"?
This is actually part of link building and if you have seen my Link exchange page, you should probably understand on Link building. The links you find there are all a "DoFollow" links. 
So what is "DoFollow"? DoFollow means that you allow the search engines to crawl that particular link, for example this link:

All links are by default "DoFollow", however, there might be people who doesn't want to let search engine spiders to crawl all over their links. So they will add a "NoFollow" tag and a "NoFollow" tag looks like this:
rel="nofollow"
An example on how people integrate it with their links:




So if you are planning on link building, make sure the link that you exchanged with the webmaster does not add a "NoFollow" tag. I mean it would be unfair if your link exchange partner decides to steal some traffic from you right?


It is easy to check using a HTML checker or just click on inspect element (Google Chrome) or View page source (Firefox) on your web browser by right clicking it:
Google Chrome example

Firefox example
So if that is the case, why would you still want to offer a "NoFollow" tag? Well, if you have read my last few posts,on Extension on my VIP post on how to start a blog shop. You would have noticed that I discussed something about having ads will pull your website rankings down if Google bot decide to treat that as a "natural" link. 


So here are some reasons that the webmaster will want to add a "NoFollow" tag:
  • The webmaster doesn't want his link to be crawled on your website (An extremely rare case)
  • Google ads or perhaps paid links (Normally paid links will be ads)
  • Comment section (You don't want your commentators to have links back to their site, If you allow, Google bots will probably treat them as natural links)
  • Popular sites such as Google or Facebook (Probably not so much of the case but some people doesn't like to have a "DoFollow" on such sites)
  • Having an example link (Like you want your bloggers to download something or visit a website to get what they need, webmasters will normally add a "NoFollow" tag so that they will not link back to whatever website they are linking to.) 
All these stated above are really a personal preference, if you don't want a link to be crawled, just use the "NoFollow" tag. 


So what do you think? Should all websites be "NoFollow" free or up to their decisions? 
Drop a comment below and tell me what you think!
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