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Wednesday, 10 October 2012

How content or videos go viral? (Case Study)



Hello, this time I will be talking about viral contents. I am pretty sure all of you understand by the term viral. Meaning something that spread like wildfire, totally unstoppable.


Viral videos, content, is based on the 4 factors above, to be more exact, one of the 4 factors. Well personally I only share funny videos but, there are many reasons as to why content or videos go viral.


Let look at some case study...


One direction, everyone knows One Direction, one direction is founded not so long ago on xFactor. Roughly about 1 years ago the song named 'What makes you beautiful' has caught on this the other part of the world from North America and it is going viral right now in this city. Almost everyone knows the song! However I don't entirely agree with this as Justin Bieber's music videos are much viral and catch on much faster than one direction. The only thing I can tell why he got so famous is probably his looks and some talent in voice???


Next example, watch this video:


So what has struck you in this video?
This topic is a little controversial, a little funny. This video is also regarding some issue with the girl for a particular singer called (err what again?) Jessica Sanchez. The dramatic reaction of this girl must have impacted quite a lot of Jessica fans no doubt.


So from these examples, what can you deduce?
- Amazing and spectacular does get you pretty far
- Unique songs that are nice for your ears to listen
- Dramatic
- Slightly bit of humor (I think..)
- Being rebellious for something (I think I can categorize it under controversial)


So, since my intention here today is just to describe about case study, we'll leave all the facts as to what contributes to something viral in the next post.


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